Ludhiana: As cricket fans across the globe gear up for the high-voltage India-Pakistan Asia Cup T20 clash set for 8 PM tonight in Dubai, the usual excitement appears noticeably subdued in Ludhiana. Unlike past encounters, the city—known for its passionate cricket following—has decided to tone down the celebration this time.
A strong wave of public anger towards Pakistan following the Pahalgam terror attack earlier this year has led to a quiet boycott of sorts. The April 22 attack claimed the lives of 26 people, reportedly targeted based on their religion. In its aftermath, India launched Operation Sindoor in retaliation. Yet, for many in Ludhiana, the pain and anger remain fresh.
No Digital Screens, No Special Offers
In previous India-Pakistan matches, Ludhiana’s marketplaces, bars, and eateries would buzz with activity. Massive LED screens, packed venues, and promotional offers were the norm. This time, however, it’s a different story.
The largest digital screen in the city—measuring 50×20 feet and typically set up at Kips Market in Sarabha Nagar—is being withheld.
Davinder Singh, Secretary of the Sarabha Nagar Traders Association, explained the decision.
“Whenever India has played a major match, especially against Pakistan, we’ve always arranged digital screens for the public. But not today,” he said. “People are still very upset about what happened in Pahalgam. The anger is real, and this is a form of silent protest.”
He added that while screens may return for future matches—such as semifinals or finals—if the opponent is Pakistan, there will be no such arrangements.
Bars and Eateries Not Riding the Cricket Wave
Typically, India-Pakistan matches boost business for pubs, bars, and dhabas across Ludhiana. Special screening nights, themed food menus, and happy hour offers often draw in large crowds. This time, however, most outlets are operating as they would on any regular Sunday.
“There’s no buzz. No bookings. No cricket-themed nights. We’ve decided to keep things low-key,” said the manager of a popular pub near Ferozepur Road. “We haven’t received many inquiries either. People don’t want to be seen celebrating or enjoying when emotions are running this high.”
Fans Express Mixed Reactions
While some cricket enthusiasts have expressed disappointment over the lack of public screenings, many support the decision as a stand against Pakistan’s continued aggression.
“I’m a cricket fan, and I never miss an India-Pakistan match. But I understand why the community feels this way,” said Rishabh Malhotra, a college student. “Watching at home is fine. But we can’t ignore what happened in Pahalgam.”
Others, however, feel that sport should remain separate from politics and emotions. “It’s just a game, and India playing Pakistan is always historic. We should cheer our team, not hide away,” said Priya Sharma, a local entrepreneur.
The Message Is Clear
Whether intentional or symbolic, Ludhiana’s muted response to today’s match sends a strong message. While India continues to play in international tournaments out of sporting obligation—as BCCI recently clarified—the public is choosing its own way to express dissent.
For now, the cricket fever that usually grips Ludhiana during such fixtures is nowhere to be seen. And for many in the city, this quiet protest speaks louder than any cheer from the stands.
