California — Apple has confirmed it will host its annual fall event on September 9 at the Steve Jobs Theatre in California. The event, tagged “Awe dropping,” is expected to showcase the company’s next-generation iPhone lineup along with several new products.
Industry reports suggest that Apple will reveal the iPhone 17, likely a slimmer version branded as the “iPhone Air,” aligning with the company’s existing iPad Air and MacBook Air lines. Alongside the flagship device, Apple is anticipated to introduce new Apple Watch models, upgraded iPad Pros, and a faster Vision Pro headset.
The launch also highlights Apple’s growing focus on integrating artificial intelligence across its ecosystem. In June, the company previewed advanced AI-powered features and an overhauled operating system with redesigned icons and menus described as “liquid glass.”
In India, the iPhone 17 series is expected to be available for pre-order from September 12, with sales beginning on September 19, according to a Hindustan Times report. While Apple has not disclosed official pricing, early estimates place the iPhone 17 starting around ₹79,900, with the iPhone 17 Pro likely to exceed ₹1,29,900.
The event is set to serve as a major milestone in Apple’s product strategy, reaffirming its dominance in premium devices and AI-driven innovation.
