New Delhi: Zomato has implemented a fresh hike in its platform fee, increasing the charge from ₹12.50 to ₹14.90 per order, excluding GST. This adjustment means that customers will now pay an additional ₹2.40 for every food delivery transaction made through the app. The move follows the company’s previous fee revision in September 2025 and is expected to slightly increase the overall bill for consumers once taxes are added to the final amount.
This pricing strategy comes at a time when the food delivery landscape is witnessing significant shifts in competition. Rapido, primarily known for its bike-taxi services, has recently entered the market with the launch of its food delivery service, ‘Only,’ in Bengaluru. In a direct challenge to established players, Rapido announced that it would not levy any additional platform fees from customers or restaurants beyond the standard delivery charges, positioning itself as a cost-effective alternative.
The market response to Zomato’s financial adjustments remained focused on its parent entity, Eternal. Shares of Eternal closed at ₹231.70, marking an increase of ₹2.80 or 1.22% during the latest trading session. This recovery follows a sharp decline in the previous session where the stock dropped over 5%. Despite the daily gain, the stock is currently trading approximately 37% below its 52-week high of ₹368.40 reached in October 2025, though it remains 22% above its yearly low recorded in April 2025.
With a market capitalization standing at over ₹2.23 lakh crore, Zomato continues to leverage platform fees as a key revenue driver to improve unit economics. However, industry analysts are closely watching how the entry of low-cost competitors like Rapido will impact Zomato’s ability to maintain high service fees without losing market share in price-sensitive urban hubs.
