New Delhi— Online food delivery platform Zomato has officially onboarded Bollywood superstar Shah Rukh Khan as its brand ambassador, marking a high-profile addition to its marketing strategy.
Khan recently appeared in Zomato’s latest campaign, Fuel Your Hustle, which pays tribute to the relentless dedication and behind-the-scenes effort that power India’s biggest success stories. Through this association, Zomato said it wants to connect with individuals who believe in hard work and consistency, while highlighting its role in keeping people energized with great food.
“Shah Rukh Khan’s influence transcends generations and borders. His journey from humble beginnings to global icon mirrors the grit and persistence we stand for,” said Zomato Marketing Head Sahibjeet Singh Sawhney.
Sharing his thoughts, Khan said, “Zomato’s story is one of hustle, innovation, and a love for bringing people closer to what they cherish most — great food. It’s a journey that resonates with me deeply, and I’m thrilled to be part of a brand that has become a household name across India.”
The collaboration will see Shah Rukh Khan feature prominently across Zomato’s multi-platform marketing push, including television commercials, digital ads, print media, and outdoor campaigns. Industry watchers say the partnership could give Zomato a significant brand visibility boost ahead of the festive season.
