New Delhi: Milk purchases are set to become more expensive for consumers in Punjab, with Verka implementing a fresh price revision across several milk varieties from today. The increase ranges from ₹1 to ₹8, depending on the type and quantity of milk purchased.
The revised rates apply to Verka’s full-cream, standard and double-toned milk packets, according to an order issued by the Ludhiana District Cooperative Milk Producers’ Union Limited. The decision comes shortly after major dairy brands Amul and Mother Dairy raised their prices by ₹2 to ₹4 per litre, with their revised rates coming into effect on November 12.
Customers may initially notice a difference between the price printed on Verka packets and the amount charged at retail outlets. The company has clarified that it still has unused packaging material carrying the previous rates. As a result, older packets will continue to reach the market until the existing stock of polythene film is exhausted.
However, consumers will have to pay according to the revised price list even when the packaging displays the earlier rate. Verka dealers and distributors have been directed to put up updated price charts at their shops so that buyers are informed about the changes.
Rising cattle feed and transport costs behind milk price revisions
The recent price increases by Amul and Mother Dairy have been linked to higher expenses across the dairy supply chain. Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, said the prices of green fodder, dry fodder, maize and cattle feed have increased over the past year.
Higher expenditure on packaging materials and fuel has also added to transportation and distribution costs, contributing to the decision to revise retail prices.
GCMMF has maintained that around 80 paise from every rupee spent by consumers goes directly to dairy farmers. According to the federation, the price adjustment is intended to ensure that milk producers receive appropriate returns despite rising procurement expenses.
Mother Dairy has also cited similar cost pressures behind its recent revision.
With Verka now joining the list of dairy brands implementing higher rates, households in Punjab will have to adjust their daily milk budgets. The actual additional expense will depend on the variety and quantity purchased.
