New Delhi: Amazon unveiled plans to invest over $35 billion in India across its businesses by 2030, marking a significant expansion of its long-term commitment to the country’s digital economy, AI-driven innovation, and employment generation. The announcement was made at the sixth Amazon Smbhav Summit in New Delhi, alongside a report on the company’s economic impact in India by consulting firm Keystone Strategy.
Building on a Decade of Investment
The new investment adds to nearly $40 billion Amazon has already invested in India over the past 15 years. According to the report, these investments—including infrastructure, technology, and employee compensation—have established Amazon as the largest foreign investor in India, a top enabler of e-commerce exports, and one of the country’s leading job creators.
Amazon’s future investments will focus on three key areas: AI-led digital transformation, boosting exports, and generating employment, aligning with India’s broader economic and digital priorities.
Impact on Small Businesses and Employment
Amazon said it has already helped digitize more than 12 million small businesses, enabled $20 billion in cumulative e-commerce exports, and supported approximately 2.8 million jobs—direct, indirect, induced, and seasonal—across sectors including technology, operations, logistics, and customer support. Employees benefit from competitive salaries, healthcare, and formal training programs.
The company’s operations also support jobs beyond its direct workforce, including roles in packaging, manufacturing, logistics, and technology services, while helping small entrepreneurs scale their businesses nationally and internationally.
One Million New Jobs by 2030
By 2030, Amazon plans to generate an additional one million jobs in India through business expansion, scaling of fulfillment and delivery networks, and increased demand in related sectors such as transportation and manufacturing.
Amit Agarwal, Senior Vice President, Emerging Markets at Amazon, said, “We are humbled to have been part of India’s digital transformation journey over the past 15 years. Our growth aligns with the vision of an Atmanirbhar and Viksit Bharat, supporting small businesses, creating millions of jobs, and taking Made-in-India global.”
AI, Digital Access, and Exports
Amazon also aims to democratize access to AI across India, bringing AI tools to 15 million small businesses by 2030. Current initiatives include AI-powered seller tools and innovations like visual discovery through Lens AI, conversational shopping with Rufus, and multilingual interfaces to enhance accessibility.
The company will provide AI education and career exploration opportunities to four million government school students through curriculum support, hands-on AI experiences, and teacher training, in alignment with India’s National Education Policy 2020.
On the exports front, Amazon intends to quadruple its cumulative e-commerce exports from India, increasing from $20 billion to $80 billion by 2030.
Strengthening India as a Core Market
With this additional $35 billion investment, Amazon plans to accelerate India’s digital transformation, expand logistics and technology infrastructure, support innovation, and reinforce the ecosystem for small businesses. The announcement highlights India as one of Amazon’s most critical growth markets globally, amid intensifying competition in e-commerce, cloud computing, logistics, and AI-driven consumer services.
Agarwal added, “Looking ahead, we are excited to continue being a catalyst for India’s growth, creating one million job opportunities, democratizing AI access for millions, and scaling e-commerce exports to $80 billion by the end of the decade.”
